I had the pleasure of working with Leo Burnett and Prodigious in the Stellantis campaign for the Milan Cortina 2026 Olympics, creating six posters for each of the new cars presented during the games.
A different Olympic sport was assigned to each of the brands (Fiat, Alfa Romeo, Maserati, Abarth, Lancia), and I was asked to represent them by recalling the vintage look of the historic posters.
Then I had to create a multi-brand illustration, putting together all the posters and brands into a large and dynamic image that was used for billboards, an 18m mural, an event truck, editorials and gadgets.
Some photos taken all over Milan
Some process
Agency: Leo Burnett Italy
Client: Stellantis
Art Director: Chiara Gesmundo
Creative Director: Giuseppe Campisi
